Friday
Feb 28 - March 07 2001
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Value-Added
Protocol |
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 Are you Vap-enabled? When
the brand becomes a commodity — take BPL Mobile or Orange —
branding assumes an even more critical role. This story begins
where price-cuts end.
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Name
Show |
 Why
change a name that works? And why if it comes for $75,000 a word?
It’s big-bucks business in the West even as Indian companies
still grapple with identity.
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Future
Sense |
 What’s
in a name? Accent on the future, if you ask the erstwhile Andersen
Consulting. Accenture deals in the present as it takes its new
corporate identity to its clients worldwide. |
| Shop
Treatment |
 GILES
MARKING has retail plans for India: to help his clients achieve
business success through design. |
| Spreading
The Secret |
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Victoria’s
Secret and Bath & Body Works aim to get intimate with the
Indian consumer. |
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Context
Sport |
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It’s
not so much what the target audience watches, it’s more what’s
on their minds while they’re watching that matters. Allan
Medforth explains. |
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Brand
Launches |
