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The Corporate Machine
Developed by: Stardock
Published by: Stardock
Reviewed By:
Bill Cuthbertson
Game Was: Supplied
05/02/01

The Way-Back Machine

Everything about playing Michigan-based Stardock's The Corporate Machine is like taking a trip back in time. The look, sound, and feel of the game makes it difficult not to think of the days of Intel's 386s, when playing a computer game was a new sort of diversion and when you could generally count on playing something stable, accessible, and most-importantly, fun.

Of all the modern advances in gaming, it seems like 'fun' is the feature becoming hardest to find. Good computer gaming is about losing yourself in an adventure - it's about playing a good game. The joy doesn't come from revolutionary graphics, but from seeing a balanced and recognizable set of rules in action. It comes from playing a game that is friendly, fair and challenging. Seen with that half-nostalgic mindset, The Corporate Machine shines. If the modern player can put aside his bias toward new technologies (and put out of his mind the ennui that has become rabidly popular among modern gaming "connoisseurs"), he'll find, in The Corporate Machine, a rejuvenating and fresh diversion. He'll forget about if and how well his system is running and for perhaps the first time in a long time, he'll have a hearty amount of fun. 

How to Succeed in Business without Really Trying

A strong sign of what makes The Corporate Machine a successful and truly immersive game, is how it blends the traditional categories of interface, gameplay, and graphics, into a unified system. You can't discuss Graphics without explaining the Interface, and understanding Gameplay is inseparable from understanding the information the graphics convey. Explaining the scheme verbally is probably about four times more difficult than just letting the player have at it and though I can tell you what the game is about, it probably wont sound very fun. Only once you're at the keyboard, will the light come on and you'll find yourself nodding with an appreciative, "Ah-ha". 

The "point" of the game is to effectively run a business. You select a product to sell (cars, airplanes or computers, or download a soda pop schemata from Stardock's Web site), and then go about creating the distribution, marketing and engineering networks that will help you to monopolize the industry. As the game's motto succinctly puts it: "Start a company. Take over the world.".

Since I've worked in what I consider to be the ugliest side of business, "PR", I'm actually surprised that the very concept of The Corporate Machine didn't send my stomach on some Dow Jones-like bowel dive. Truthfully, even those who hate being a part of the Corporate Machine may find a great deal of pleasure in playing it out.

The reviewer's copy of the game did not include a printed manual.  [Actually, it did. As I was packing games to ship to reviewers, I left it on top of my filing cabinet instead of in the box. My apologies.] Instead, the player accesses the rules via a link at the game's Web site, bookmarked in the System directory during installation (For the curious, the manual can be found at this link). Like the best intuitive games, however (think Civilization II), you don't need to read the rules.

Saving (Inter)Face

The Corporate Machine's wonderful ease of play is due in large part to the game's very straightforward interface, which integrates specified information with the main map. Noting that the map is divided into regions (either in a representative world map, the downloadable United States map, or in a fantasy land), almost every bit of information in The Corporate Machine's main view is color-coded. Icons toggle the color-coding to represent data like Market Share, Employee Quality, and Regional Sales, and as you might expect, brighter colors reflect positive activity while darker colors represent degrees of inactivity.

With so much of the game dependent on a clear look then, it's refreshing that the views provided are so clean. They're likely too clean in fact and too "unpolished" for gamers who are used to seeing their world in 32-bit. The play map can be understood in an instant but it's not an eye-popper and is in fact very DOS-like in its pixilated simplicity. 

The other views provided, such as the research screen, plant and facility maps, feature graphics that are effectively rendered in a static, quasi-3D manner, like that of Age of Kings and admittedly, the two looks don't match well. Thankfully, the mismatched graphics do nothing to inhibit enjoyment of the game.

You begin The Corporate Machine with a home base, a product, a salesman, and up to seven opponents (either computer or human). The game does require that you log onto Stardock.net to play multiplayer games but after you've set-up or joined one, the play is exactly like single player versus computer games.

You must research new territories before being able to send your salesman in and you must begin work immediately on both how to develop your product (and hiring the engineers to do so) and expanding your customer base. In the location management screen you can direct funds toward expanding or improving your facility to improve employee skills, morale, as well as the number of workers, marketers, and engineers available to you. The Corporate Machine must be set in a "Right To Work" sort of world, as employees are fired and hired at will.

It's Enough to Drive You Crazy if You Let It

The Corporate Machine is a manager's dream, allowing the player to create and execute fairly complex plans to out-research, out-sell and outright defame the opposition. The opposition however, is equally skilled and provides a very literal run for your money. On the Beginner skill level, I found four opponents fairly easy to beat but just a skill level above that and six or seven hours of play later, I was still trying to whittle down the prominence of my one remaining opponent from our almost perfect 50/50 market split.

Probably the greatest joy of The Corporate Machine is that these computer opponents are so well programmed as to put up such a challenge. The noticeable difference in AI at each level goes a long way in establishing the longevity of the game. The Corporate Machine can genuinely be compared to more traditional board games like Othello and Chess in that the game is no less rewarding the better you become.

At more advanced difficulty levels there are no gimmicks to success, such as speedy mouse clicking or utilizing some sort of super-queue (though you are allowed to queue up to 5 product enhancements in the research screen). You'll need to really master your game before being able to beat the Difficult level, let alone the appropriately ominous sounding "Lots of Pain" level. The ease at which head-to-head and computer-controlled games are merged almost guarantees a near-infinite variety of skill and experience levels to pit yourself against.

A surprise and a treat was the quality of the music. I can't tell if it's MIDI or orchestrated, but it's very nice, relaxing and completely unobtrusive. If you attempt to build or research something when you have too few liquid assets, a woman's voice will politely admonish you: "Not enough money." If you've seen David Swift's goofy but enjoyable musical (the title is one of the headers above) then you can probably picture this woman, too. 

The only bad sounds in the bunch belong to your salesmen, who, for some reason makes silly, Alvin & the Chipmunks like squeaks. They actually say things like "You're the boss," and "Okaley-Dokaley," and I half expected them to chime in with "The Christmas Song" toward the end of every fiscal year.

The Bottom Line

The Corporate Machine won't be up for any Game of the Year awards, unless that year is 1988. There's just too much outdated in the graphics department for this game to seduce a wide following. And that's a genuine drag.

The same schmucks who come home and want to forget about their nagging boss and their irritating coworkers are probably exactly the type of people who would enjoy a chance to take on the world with their notions of how a business should run. The Corporate Machine is a family diversion that most families will never hear about. That's sad enough to make you wish it really was 1988, when there was less on the store shelves to distract people from this very rewarding and enjoyable game.

You can purchase The Corporate Machine directly from Stardock using this link.

Pros Cons
Engaging and fun Graphics are outdated
Challenging AI Most games don't play as well as this
Wonderfully stable internet play More products would have been nice

FINAL RATINGS: (Scale of 0 to 100)
Manual/Interface: 80
Sound/Music: 80
Graphics: 71
Gameplay (Double Rated): 96
OVERALL RATING: 85

Golden Nugget

System Specs
Required Recommended Reviewer's
P 100 P 166 PIII 500
16MB RAM 32MB RAM 128MB RAM
  N/A Voodoo 5500

Links of Interest:

Official Homepage for The Corporate Machine

The Corporate Machine Gold Guide Page

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DAYS ON CHART: 9

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