Founder and CEO:
Mr. Joey Canyon started in the music business 27 years ago as a singer/songwriter, and later a producer. He has worked in front of and behind the camera for 20 years with Television series, NFL Films, commercials, documentaries, feature films, and owned an independent production company. Through those years Mr. Canyon has maintained a healthy and nutritious sports minded lifestyle including education, application and management of supplements, diet and activity.

President:
Mr. Richard J. Aluise is the owner of Cyber-Med nutritional products, and a former General Nutrition Center franchisee. Mr. Aluise has an extensive background in nutritional product manufacturing, sales and marketing. He is also well versed in developing products for specific health needs.

Vice President:
Mr. Charles Fach entered the recording industry in 1952 with RCA where he started as a systems analyst, and worked as album production coordinator, and regional sales manager. In 45 years, Mr. Fach has seen and done everything in the music business. Through these activities Mr. Fach has established and maintained extensive contacts with celebrities and executives in the entertainment industry. Mr. Fach is very well known and respected member of the entertainment industry.

Public Relations:
Natalie Smith

Informercial Host:
Sheri Mills