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August/September 1999 TABLE OF CONTENTS
Make Every Day Thanksgiving!—by Jeff Keller
Curb Appeal: Developing a Powerful Store Image Through Effective Visual Merchandising—by Donna Geary
Make Your Store a Destination Point—by Rich Kizer & Georganne Bender
The Magic of Rapport—by Scott Arbuthnot
A Plan of Action for Sales Managers—by Brian Azar
Adding Value at Nordstrom—by Jack Carroll
Understanding the price value relationship—by Tim Connor, CSP
Surmounting The Challenge Of An Early Exit —by Robert M. Sattler, CPA
Don't Shortcut "Reference Checking" Before Hiring!—by Terri Oppelt, AA, BSM
Responding Positively To "JUST Looking" —by Richard Fenton
Just Do It Now!—by Robert Imbriale
What To Do When Your Customer Is Ready To EXPLODE!—by Ron Kaufman
How To "Have Your Cake and Eat It Too"—by Robert Kothe
Selling From The Customer's Perspective—by Rick Phillips
How To Promote Name Recognition in the Consumer Business Arena—by Raleigh Pinskey
Emotion is a Wonderful Thing—by Bob Popyk
Retailers: Enjoy Being Part of an American Tradition—by Tom Shay
Managing Your Store's Grapevine—by Andrea Waltz
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