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NetFaqs in This Article
• Borrow Good Ideas
• Combine Good Ideas
• Great "Outside" Ideas |
Get Set and Go!
CREATIVE MARKETING
How To Get Great Marketing
Ideas Any Time.
...and
boom your sales on your site from
TheWebsiteDistrict!
by Dr. Kevin Nunley
Mark Twain used to call it
"getting stuck." You need a fresh, effective marketing
idea to give your product, service, or organization
a boost. But your mind keeps falling back on old ideas.
You're tired of them. You want a marketing approach
that is exciting and full of life.
I got some real insight into
fresh marketing recently when my wife gave birth to
a baby boy. As I stood in the delivery room, looking
at my new son for the first time, I did what most parents
do. I looked for familiar features. Yup. He had my wife's
hands. My forehead (poor child!). Some features seemed
to be a blending of things I'd seen in other family
members. Other features seemed entirely new.
Nature is no dummy. We can
learn a lot by looking at the way nature does things.
We can jump ahead by bringing those lessons to business.
I once worked with a promising
young media executive (now the president of a network)
who advised me to become rich and famous by borrowing
other people's good ideas. There's a lot of truth to
the old adage that "there's nothing new under the sun."
Many of the best ideas you
will come across have been used by other's in your business
again and again. They wouldn't keep using them if the
marketing ideas didn't work.
Sometimes great good ideas
become neglected. Are there old marketing techniques
from the 80's, 70s, or 1960s that might work well today?
How about great marketing ideas widely used in another
city that haven't been tried yet in your town? Network,
borrow, and steal those good ideas. Remember, people
can't copyright an idea, only the specific words used
to express it.
Experts on creativity advise
us to mix ideas to come up with something new. Think
of two commonly done marketing tactics. Can they be
combined into something that is fresh, but has the successful
elements of the tried and true?
Self-publishing guru Dan
Poynter says that most books only contain 5% new material.
The remaining 95% is lifted from other books and articles.
Taking the information and writing it in your own way
is called "research." The publishing industry depends
upon it.
Psychologists also remind
us that most people don't like things that are totally
new. When prospects tell you they want something new,
they really may be telling you that they want a product
or service that is familiar, but packaged with a fresh
twist.
So keep these three methods
of creativity in mind as you plan your marketing campaigns
in the weeks ahead.
1. Borrow great ideas from
other people.
2. Look for ways to combine
two or more good ideas into something that appears fresh
and new.
3. Look for good marketing
ideas that are used in other places. Bring them to your
industry or city.
The key to coming up with
great new marketing ideas is, more often than not, based
on looking for familiar friends that can be used in
a slightly innovative way. I look forward to hearing
from you about your fresh marketing ideas.
Kevin Nunley provides marketing
advice and copy writing for businesses and organizations.
He can be reached at www.DrNunley.com. Click
here to promote your business to thousands of Media!
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