Philosophy
The internet is a powerful and dynamic communication
tool that knows no borders and should be used by every type of organization that is
anticipating the dawn of the 21st century.
This is the basic principle that guides us when introducing internet marketing techniques
as an integral part of your firm's marketing mix and as an essential, efficient and modern
way of communicating with ones target market, citizens, voters and community members.
The internet provides access to, and means for interactive communication with,
organizations and individuals which belong to a community that numbers in the tens of
millions and is rapidly growing.
Multimedia is developing so fast that it is not long before the computer, TV, telephone,
stereo, and video are all put into one multimedia machine and anyone anywhere will be able
to access on line communication.
The idea of linking up all the world's computers together will bring us into a new era,
where information will easily flow and will be readily available to mankind everywhere.
This will surely have its effect in encouraging interpersonal communication and greater
world cooperation.
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