INGREDIENTS
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OVERUSE INJURIES
SWEDISH SPORTS RUBŪ is an all-natural homeopathic cream developed in Sweden. It penetrates deep, is odorless and does not irritate the skin. .

For over a decade, the U.S. has been experiencing a fitness and sports boom. More than two-thirds of Americans exercise regularly, according to a Gallup-American Health survey. However, while research indicates that regular exercise reduces the risk of cardiovascular diseases and promotes healthier living, there is also a downside. Aches and pains caused by "overdoing it" are very common and each year Americans suffer from 17 million sports-related injuries. (U.S. News and World Report, 31 july, 1989)

So how does one reap the benefits of sports and exercise while minimizing the risk of injury and pain?

Years of scientific research and clinical testing (FDA Registered NDC 58422-0001/1) have resulted in SWEDISH SPORTS RUBŪ, an effective supplement of serious athletic training programs for the prevention of and recovery from injuries and intensive workouts.

SORENESS AND STIFFNESS
Soreness and stiffness in exercised muscles and joints are often experienced by both professional athletes and "WEEKEND WARRIORS." From a scientific perspective, any one of at least four factors may be a causative agent:

• Minute tears or ruptures of individual muscle tissue increase the likelihood of structural changes in muscle fibers with a resulting enzyme efflux that causes delayed soreness.
• An accumulation of metabolites in the muscle resulting from prolonged exercise after a latent period. The edema caused by increased osmotic pressure excites sensory nerve endings, thereby causing pain.
• Overstretching and possible tearing of the muscle's connective tissue harness. A significant increase in hydroxproline levels hours after exercise suggests that connective tissue damage in and around the muscle or an imbalance of collagen metabolism (a degradation process) is somehow involved in exercise-induced muscle soreness.
• A diminished muscular oxygen supply due to inadequate blood flow in the active muscles can leave the undernourished fibers vulnerable to injury. This ischemia can produce pain and initiate a reflex contraction in the muscle. This situation in turn prolongs the ischemia and sets up repeated cycles of pain, ischemia and spasm.

Although the precise cause of muscle soreness is unknown, there is an indisputable relationship between use of SWEDISH SPORTS RUBŪ before and after a workout and the avoidance of muscular pain and soreness.

MUSCLE INJURY AND TREATMENT
Muscle injury and resulting pain can occur from playing a vigorous sport or even overtaxing muscles not normally used, such as in painting a ceiling or carrying a heavy suitcase.

SWEDISH SPORTS RUBŪ used as a treatment for overuse injuries helps eliminate obstructions and improve microcirculation in the muscles, facilitating recovery of cell metabolism. The pain is thereby relieved as the injury begins to heal. SWEDISH SPORTS RUBŪ can also benefit the following conditions:

• Pain and Inflammation of Arthritis and Joints
• Neuralgia
• Chronic Muscle Spasms
• Back Pains
• Tendinitis
• Torn Ligaments
• Sprains and Strains

SWEDISH SPORTS RUBŪ FULFILLS ALL THESE REQUIREMENTS:

• Effective Analgesic Action
• Rapid Resorption of Edema and Hematomas
• Improvement of Microcirculation to Enhance the Natural Healing Process

SWEDISH SPORTS RUBŪ is an excellent therapeutic modality in treating the following injuries and disorders:

• Soft Tissue Injuries
• Fibromyalgia
• Myofascial Spasm
• Bursitis
• Neck and Shoulder Pain
• Cumulative Trauma Disorders

PREVENTION
It has often been said that the best treatment of exertion injuries is prevention. SWEDISH SPORTS RUBŪ makes prevention possible by eliminating and avoiding certain predisposing factors. When applied before a workout, it increases blood flow in the muscles and joints. SWEDISH SPORTS RUBŪ increases the muscles' elasticity and helps prevent injury. Regular usage not only improves muscles' ability to perform, but also improves the body's tolerance to physical stressors.

ALL NATURAL INGREDIENTS
During work or exercise muscle incurs damage and nutrient depletion. Following exercise or work the muscle undergoes a period of recovery. This recovery period provides for the renewal of expanded nutrient resources and for the repair of tissue damage. Some fibers will have their recovery process impeded. This impediment to isolated fiber recovery has been recognized as a biomechanical pressure barrier which blocks the productive blood flow to the fibers in question. When the blood flow to select fibers are biomedically impeded, then adequate nutrition needed for repair and renewal is severely delayed. Remember, recovery is "flow dependent." If you have adequate blood flow following heavy bouts of work or exercise, then recovery is sure to follow. Restricted blood flow hampers recovery. Therefore, a nutrient dense blood flow will enhance recovery and in doing so, will aid in the prevention of future injury.

SWEDISH SPORTS RUBŪ is an excellent adjunct for relaxing muscle tension and spasm. By dilating blood vessels and endomysal capillary beds, this increases blood flow which nourishes muscle fibers.