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<b>Welcome to The Aiwa website</b> [Text only version]<p>
Please select one of the following site areas to continue...<p>
<ul>
<li><a href="home.html">The Aiwa Home Page</a></li>
<li><a href="reviews/index.html">Read some of our reviews</a></li>
<li><a href="why.html">Read this section and see why you should buy Aiwas' electrical products</a></li>
<li><a href="awards/index.html">Click here to see the awards we have been given</a></li>
<li><a href="service/index.html">Click here for our online services</a></li>
<li><a href="help.html">Click here for help navigating our site</a></li>
</ul>
<p>
Aiwa is the leading audio entertainment brand in the UK because it provides high quality
products at affordable prices.
<p>
Since 1951 Aiwa has specialised in <b>high quality</b> audio products, continually developing
and introducing new technologies to business and consumer markets throughout the world. Today,
Aiwa places even more importance on performance, quality and innovation, and invests an
unusually high proportion of sales income to research & development.
<p>
This continuous investment means that Aiwa customers, in turn, continue to enjoy benefits that
match their lifestyles. Recent examples are valuable features such as anti-shock personal CD
players for sports and fitness enthusiasts and the award-winning anti-theft device integrated
in many VCRs to reduce crime.
<p>
To ensure and maintain high levels of customer satisfaction, Aiwa has lead the industry in the
introduction of new manufacturing and process systems, together with innovative management
techniques aimed at reducing costs as well as improving quality. It is this crucial combination
of high quality and lower cost which differentiates Aiwa from the majority of its competitors.
Quite simply, it results in <b>better value for money</b>.
<p>
The concept of value for money lies at the heart of Aiwa's success: it was one of the first
Japanese companies to recognise that product quality must be maintained at the expense of
company overheads. Long before most other Japanese corporations, for example, Aiwa determined
to increase its manufacturing operations in territories where costs are lower. The decision to
reduce operations in Japan was a brave but enlightened one, and the resulting, often quite
dramatic, savings were immediately passed on to customers. Today, around 90% of all Aiwa
products are made outside Japan with increasingly local sourcing of parts and materials. Just
one example of this policy was the establishment of a significant manufacturing facility in
Gwent, South Wales as early as 1980.
<p>
Aiwa has also pioneered new developments in logistics to maintain the pressure on costs.
Components move smoothly and efficiently from suppliers through assembly, enabling finished
products to reach retailers promptly by eliminating expensive delays.
<p>
Customers demand quality - a stimulating but rewarding challenge which Aiwa relishes as it
continually identifies and implements new ways to provide greater quality at lower cost.
<p>
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