BRIEFME ON MARKETING 3/29/99

Forward this BRIEFME to friends you think who would be interested in the topic.

*********************************************************************
W E B M A S T E R and W E B M A R K E T E R A L E R T
*********************************************************************
DID-IT.COM delivers targeted traffic through search engine
optimization for any keyword phrase you choose. Now with supplemental
traffic sources! Check your site's position for FREE
http://www.did-it.com/ 1-800-WEB-PRO-1 Targeted Traffic Specialists
info@did-it.com
*********************************************************************

GOOD NEWS AND BAD NEWS
http://cyberatlas.internet.com/big_picture/geographics/quest.html IntelliQuest reports through the internet.com CybwerAtlas that 79.4
million people are on line. That's good news, but not necessarily
only good news. One of the reasons many marketers were drawn to the
Internet was due to attractive demographics (high income and
education). Those demographics are being diluted as the masses come
on line. The important thing for the advertisers to remember will be
that editorial content and other targeting methods provide a high
level of demographic and even psychographic match to a target
audience. As with any other type of media, good planning and tracking
will be essential. Kevin Lee, (http://www.teaminteract.com)

NIELSEN & NETRATINGS RATE THE WEB, NEW RATINGS WAR
http: //www.thestandard.net/articles/display/0,1449,3914,00.html.
The Industry Standard has some interesting viewpoints of the Net
Ratings business now that Nielsen and Net Ratings are in the game
together. Nielsen has the name recognition in the ratings industry,
so that might explain some of the high-profile clients, including
America Online, Microsoft, Amazon.com, Yahoo, Viacom, Bates USA,
Ogilvy & Mather and BBDO. The battle begins anew MediaMetrix vs.
NetRatings. Dave Pasternack, (http://www.did-it.com)

AD ROI MARKET GROWS
http://www.channelseven.com/newsbeat/archive/n19990311.shtml
It's amazing how few marketers are tying traffic building initiatives
to an ROI model. Part of the problem has been lack of tools. Channel
Seven reports on one of the latest solutions developed by StraightUP!
Software. It sounds like very similar functionality to i33's
AdMaximize software, and Kevin Lee, (http://www.teaminteract.com)

BBB TO HELP GUARD PRIVACY ON THE INTERNET
http://www.jsonline.com/bym/tech/0318bbb.asp
The Better Business Bureau, a mainstay of American Business and the
nation's best-known service for resolving disputes between consumers
and businesses is making the move to the Internet in an effort to
police privacy online. By many pundits, this is seen as a move that
could help fend off potential European sanctions against U.S.
companies doing business online. BBBOnline, the Internet presence of
the Better Business Bureau, is introducing a privacy seal, that can
be placed on participating websites and is designed to help consumers
easily identify those sites and online merchants that safeguard their
visitors personal data such as credit, medical and other personal
records. Dave Pasternack, (http://www.did-it.com)

BANDWIDTH, A DOUBLE EDGED SWORD
http://newmedia.com/newmedia/99/04/feature/Pipe_Dreams.html
Here it is, another article about the coming of bandwidth. Often, these articles miss the point. Bandwidth will not roll out universally, and so web designers must still set a lowest common denominator for their sites, or go though significant additional work to build autodetection or registration in order to deliver the right bandwidth for each user. In addition, many sites are not looking forward to having to scale up their servers to distribute 20 times more traffic to the same # of users. Kevin Lee, (http://www.teaminteract.com)

CATALOG & DIRECT MARKETERS SPENDING ON SITES
http://www.cyberatlas.com/market/retailing/catalog.html
Even though the Internet has accounted for a small percentage of most
catalogers total sales, they are continuing to increase their online
budgets and expect to spend considerable more money in 1999 on their
websites. This enthusiasm is being fueled by a dramatic increase in
their online sales over the previous year. While traditional catalog
marketing sales has remained flat, most see the Internet as the future
source for growth. Dave Pasternack, (http://www.did-it.com)

*****************************************************************
DOES YOUR SITE CONTRIBUTE TO THE BOTTOM LINE? Got positive ROI?
Are you using interactive technologies effectively throughout
your company? If you aren't sure, then you are probably missing opportunities to effectively use interactive technology within your
organization. Find out how INTERACT Multimedia has helped clients
maximize their ROI on and off line. http://www.teaminteract.com
info@teaminteract.com, 212-402-7767 or 732-940-6550
*****************************************************************

To unsubscribe: visit the site at http://www.briefme.com.

Want to advertise on BRIEFME.COM? Contact karin@did-it.com