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Harvard Business Review Article of the Month
(September 1999)
On-Line Profits:
A Manager's Guide to Electronic Commerce
Peter G.W. Keen; Craigg Ballance
Harvard Business School Press Book
Managers are often confused by what they read, embarrassed by what they don't know, and distrustful of what they hear about the benefits and drawbacks of electronic transactions, especially from the high-tech service providers and vendors of hardware and software. Once again, Keen helps managers understand what they need to manage in terms of technologies and processes to implement their business strategies for digital commerce, such as how to conduct secure on-line transactions.
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