By Robert Lemos
May 11, 1999
ZDNN
PC chip maker Intel Corp. will drop prices by as much as 35 percent on Sunday,
including deep cuts on the company's two-month old Pentium III, said a source familiar
with the cuts. In addition, Intel (Nasdaq:INTC) will announce new speeds for its
mobile and desktop processors.
Intel's aggressive price cutting is becoming standard practice as it attempts to
outpace Advanced Micro Devices Inc. (NYSE:AMD) and other rival chip makers. The latest
price slashes seem planned to quickly shift customers to its Pentium III line, rolled out
in March.
"Many of the price changes are driven by Intel's desire to phase out the Pentium
II products," said Mike Feibus, industry analyst with chip watcher Mercury Research
Inc.
Cuts across the board
It's no surprise then that the biggest cuts will be on the prices of Intel's Pentium III
processors. The price tag of the 450MHz chip will drop 35 percent to $268, while the price
of the 500MHz chip will fall 24 percent to $482, according to the source.
Typically, PC makers cut the prices of their products following a reduction in Intel's
price list. This latest round could mean quickly declining price tags on Pentium III
systems.
Prices on the Pentium II are falling as well, with the 450MHz Pentium II dropping 32
percent to $268 and the 400MHz version dropping 21 percent to $193.
An oddity of Intel's phase-out strategy is that both the 450MHz Pentium II and the
450MHz Pentium III are priced identically.
Intel would neither confirm nor comment on the cuts.
New processor speeds
The chip giant also plans to introduce a 550MHz Pentium III processor for its desktop
lineup as well as a 366MHz mobile Celeron processor, said the source.
Both processors increase the top speeds of their respective processor family by 10
percent.
That's par for the course this year, said Feibus. "For the next year, we are
looking at bump ups in performance with no change in architecture," he said.
The latest Pentium III will sell in lots of 1,000 units for $744, while the new mobile
processor will cost $170.
See Also:
Pentium
III: Big score... or big snore?
Pentium
III reality vs. hype
Pentium
III ID doesn't scare me
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